The MV for Aimyon's 13th single "Hatsukoi ga Naiteiru" (June 8 release) has been uploaded onto YouTube.

The video was directed by Yamada Tomokazu, who was also in charge of the MVs for "Marigold," "Konya Konomama," "Harunohi," "Manatsu no Yoru no Nioi ga Suru," "Sayonara no Kyou ni," and "Hadaka no Kokoro." It was filmed at a yakiniku restaurant somewhere in Tokyo and features the singer crying and eating alone while being surrounded by a crowd of customers.