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Music Video
Posted by Ari-Gold TH STAFF Monday, October 16, 2023

King & Prince's "MAGIC WORD" Music Video: A Powerful Ode to Strength and Connection


King & Prince have released the music video for the second A-side, "MAGIC WORD." This compelling track serves as the theme song for the TV Asahi drama "Kyou Kara Hitman," starring Arashi's Masaki Aiba.

Described as an uptempo song with a powerful, groovy melody, "MAGIC WORD" explores the theme of having the strength to protect those close to you. It's a resonating message, especially in times when we're all looking for a bit of strength and inspiration.

The music video beautifully captures the essence of "MAGIC WORD." It features group members Ren and Kaito inhabiting contrasting worlds—darkness and light, blue and yellow. This visual contrast further emphasizes the song's themes of strength and connection.

"Magic Word" by King & Prince is not just a song; it's a powerful ode to the resilience and power within us all. The music video's evocative scenes and emotive lyrics make it a heartfelt reminder of the strength that bonds us with the people we hold dear. It's a must-watch for fans and those who appreciate music with a deeper message.

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