Hey! Say! JUMP's latest music video for "UMP" is a visually stunning experience, presented in 4K quality that feels like a cinematic journey. The video starts with a nostalgic nod to the group's formation on September 24, 2007, showing each member individually before the song kicks in. Set outdoors with the wind blowing, the video captures a natural, dynamic atmosphere.

This year marks the 17th anniversary of Hey! Say! JUMP's formation and CD debut. With their 20th anniversary on the horizon, the group wanted to create a new signature song that represents their future. All eight members were involved in selecting and producing the track, pouring their hearts into it after a long preparation period.

"UMP" features a fast-paced, dynamic melody that evokes a sense of acceleration toward the future. The lyrics, written by Kenta Kataoka of sumika, are unique and deeply emotional, capturing the essence of Hey! Say! JUMP's journey and aspirations.