BE:FIRST has revealed the music video for their new song "Missing," which was released digitally on June 29.

The song serves as the title track of the group's 10th single, due out on July 1, and was written and produced by Jonas Blue, who previously worked on BE:FIRST's song "Don't Wake Me Up" released in 2022. 

The video is presented in two versions: a story-driven edition starring actor Airu Kubozuka and a performance-focused edition showcasing the group's choreography. Both were filmed in Thailand and tell separate stories from different perspectives, with the two narratives ultimately intersecting in a bustling entertainment district.