Kazuya Kamenashi has teamed up with arcade chain GiGO for a new promotional campaign, which includes a web commercial and short drama series released on YouTube.

In the CM, Kamenashi appears in a blue jacket and performs a lively dance to the catchy phrase, "GO! GO! GiGO! GO! GiGO!"

The accompanying short drama series follows Kamenashi taking on a variety of challenges with a humorous twist. The first episode also stars Kamefunassyi Kazuya, a playful character inspired by the popular mascot Funassyi.

Beginning in mid-July, original acrylic stands featuring Kamenashi will be available at participating GiGO locations and through the online crane game service GiGO ONLINE CRANE. Additional collaboration prizes are also scheduled to be released.