BE:FIRST will release their global EP WATCH ME on September 18, marking the group's official U.S. debut.

The five-track EP will be released physically exclusively in the United States, while fans in Japan will be able to access it digitally. The release date also coincides with the anniversary of the founding of the group's management company, BMSG.

Produced under the direction of SKY-HI, WATCH ME brings together several international producers and artists. ATL Jacob, known for his work with Future, Drake, Nicki Minaj, and Lil Baby, contributed to the project alongside Tommy Brown and Xansei. The EP also features collaborations with BIA and Flo Milli. BE:FIRST member MANATO also participated in the production.

Ahead of the EP's release, BE:FIRST has unveiled the music video for "BRUCE WAYNE feat. Flo Milli, ATL Jacob," which is already available digitally. The video follows the members as they make their way through a devastated city, taking on the role of heroes who come to its rescue. The choreography for the video was created by RIEHATA.