Hinatazaka46 member Honoka Hirao has been appointed ambassador for the Enetopia Group and stars in the company's new TV CM, "The Power to Move the Future," which began airing in Japan's San'in region on July 14.

The Enetopia Group, which includes Tottori Gas Co., Ltd. and Tottori Gas Sangyo Co., Ltd., launched the campaign as part of a new brand message leading up to the company's 110th anniversary in 2028.

In the CM, Hirao appears as the "Enetopia Girl," dancing through the city alongside local residents to highlight the connections between people and the role energy plays in supporting everyday life.

A native of Tottori Prefecture, Hirao said that she always hoped to give back to her hometown since joining Hinatazaka46 and was both surprised and honored to be chosen as the group's ambassador.

"I wanted to express my love for my hometown throughout the filming," she said. "The dance is also really catchy, so I hope everyone will enjoy it."

The CM and a behind-the-scenes video are available on Enetopia's official YouTube channel.