We announced previously that YUI, Shimizu Shota, and JASMINE had all been chosen as representatives of 'good sound' by Sony Walkman, and would consequently participate in a special "Play You" advertisement campaign.� All three have finished their songs for the CMs, which began airing on December 12th.

For the CMs, the three singers went out to find an inspiring sound to use in a new song; YUI chose to head for Sweden, while Shimizu Shota and JASMINE went to New York City.� All three used the experiences from their journey to help create their new tracks.

YUI chose her theme to be 'place' and 'sound', or how a connection with a location can bring about beautiful music; the product of her inspiration came in the form of "Your Heaven."� Shimizu Shota decided his theme was to be 'meeting' and 'sound'; he worked with a New York pianist he met and created "YOU&I."� Finally, JASMINE chose her theme to be reflective of 'words' and 'sound' - or how one must journey into themselves - resulting in the song, "ONE."

The songs have all been posted on the "Play You" official website.�So far, Sony has posted 30-second 'In the Dark' versions of each song, as well as an interview with the three singer/songwriters on their themes.

The 'In the Dark' CMs help to translate the musical expectations for the trio's upcoming concert.� All three singers will be a part of the "Live in the Dark" show at the Ebisu Garden Room, where they will perform completely in the dark in order to allow listeners to enjoy a heightened aural experience.

Check out the CMs and songs here : http://www.sony.jp/playyou/

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Source & photos : natalie & play you official