It's been announced that J-Pop queen Amuro Namie (33) has been chosen as the image model for the cosmetics brand "ESPRIQUE".

"ESPRIQUE" is KOS� Corporation's new cosmetics brand for women in their early 30s, and will hit stores on March 25th. The brand's tagline "Make Dramatic" is based on the idea that using even a small bit of the products can create a dramatic change in a woman's appearance.

Amuro was chosen as the image model because she represents the concept of a "vibrant", "lithe", "lively", "feminine", and "sophisticated" woman. The brand will aim to reach out to their target audience with a CM featuring the singer, airing on March 26th.

At the filming for the commercial, Amuro showed elegance and sexiness that left all the staff members glued to the screen. One person commented, "As soon as the director said 'OK', everyone stood up and the applause didn't stop." The singer is said to have been slightly embarassed by the reaction, but ended the filming with a smile.

Check out some photos from the campaign below and stay tuned for when the CM is revealed.

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Source + Photo: Barks