Kyary Pamyu Pamyu chosen as new image character for “BREO”
It’s been revealed that model-turned-singer Kyary Pamyu Pamyu has been chosen as the new image character for Glico’s oral care mint, “BREO“.
Kyary was chosen as the brand’s new image character for her uniqueness and individuality. The latest CM will feature Kyary transformed into a businessman, a school girl, a cabin attendant, and an alien. She commented, “I wanted to draw out my strangeness, so I suggested ideas about various outfits and hairstyles. My favorite is the alien.”
“BREO” is an oral care mint that is said to clean both your tongue and mouth. Kyary will represent the brand as it will undergo a taste and package renewal on February 27th.
In mid-April, a massive poster of Kyary will grace the city of Shibuya. She is also scheduled to hold a promotional event.
Take a look at Kyary’s transformations below!
Source & Photos: Model Press
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