Last month Hamasaki Ayumi announced that she will be releasing her 13th album, "Party Queen" on March 21st.

Although details such as tracks and how many versions were revealed at the time, she still had more to reveal.

Her label avex has uploaded a video of a new application for smartphones, in which only those who purchase the limited edition of the album, will be able to play a 3D character of the singer called "ayupan". "ayupan" is a virtual model of Ayumi and using your phone's camera, you will be able to place "ayupan" anywhere on the CD jacket.

The application will be available in both the Apple iTunes store and Google market (Android).

Check out how it works below!

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Also check out the covers to all three versions of the new album "Party Queen" and her new live DVD/Blu-ray "ayumi hamasaki ~POWER of MUSIC~ 2011 LIMITED EDITION". You can check out the track lists here.

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Limited Edition (CD+2DVD)


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Limited Edition (CD+DVD)


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Regular Edition


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Soure: avex Official YouTube