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Shinoda Mariko-produced fashion brand 'ricori' shuts down

July 17, 2014 @ 2:26 am
by hayashi_natsumi
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Former AKB48 member Shinoda Mariko (28) tweeted that she was "very surprised" at the news of the closing of fashion brand "ricori", which she had produced. 


ricori announced through Twitter on July 16 that starting on the 15th, all of its stores would be shut down. Shinoda, who produced and designed for the brand, seemed to have not been aware of this beforehand. She added, "I, Shinoda Mariko, was able to help as an adviser until last year, so it is a shame to see it go," making it clear that she no longer has ties with the brand. 

Founded in December 2012, the short-lived fashion label had stores in Tokyo, Osaka and Fukuoka.

SEE ALSO: Shinoda Mariko records first song since graduating from AKB48



Source: Nikkan Sports

Image: Oricon

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· Posted July 18, 2014 @ 10:46 pm

I guess its not a safe an avenue as I thought. I figured girls like Tomochin and maybe 1-2 others might attempt their own brands like some American celebs. I thought having your own brand was pretty safe so long as you had a name to push it with, and got quality people working for it, instead of people just looking to make a quick buck off your rep.


Boy was I wrong. :(  The Olsen Twins have a successful brand, Madonnas daughter has a successful brand, and she's just the daughter of a popular celeb. I guess you always got to be watchful. There are no sure fire turn-key operations. Even for established ex-idols :(

valkerionseven
· Posted July 20, 2014 @ 12:21 pm
Yeah, makes me wonder who was really in control of the brand. Someone attempting to make a quick buck is my bet. Though I would argue the biggest odd point being that it was a singular stand alone brand rather than a joint project like selling in someone else department store. Probably over estimated the profit to be gained from this.
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· Posted July 17, 2014 @ 4:18 pm

Woah thats not good is it

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