The music video for BE:FIRST - Masterplan takes viewers on a journey through a typical day at the office, with a twist. As the group performs their song, they dance and rap amidst frozen moments in time, creating a visually captivating experience.

The lyrics of the song reflect themes of perseverance, determination, and the pursuit of one's goals. Lines like "From zero to start, I'll take all the crowns I see" and "I know, it is our fate" emphasize the group's unwavering confidence and belief in their destiny.

With references to past footsteps and voices guiding the way, the song highlights the importance of staying true to oneself and following one's master plan.

Overall, the music video offers a dynamic blend of energetic performances and thought-provoking lyrics, showcasing the group's unique style and artistic vision.