Sony Music Entertainment has just announced that they will be launching their own charity project, "Time for Action!"

The project intends to provide relief for earthquake victims, as well as aid with long-term activities to help the Sendai area recover. The first part of "Time for Action!" begins on March 29th, for which the company will be launching a special auction on Yahoo! JAPAN.�Fans can purchase clothing that SME artists (like Nishino Kana, Kimura Kaela, chatmonchy, PUFFY and Unicorn) worn on stage, in addition to other personal items.

All proceeds from the project will be donated to the Japanese Red Cross.

Source: Oricon