Sakurazaka46 has released the music video for ther new song "Ai MUST BE," following the track's digital release on September 17.

This song serves as the title track of the group's 16th single, which will be released on CD on October 14. Third-generation member Airi Taniguchi takes the center position.

The music video is inspired by a bachelorette party held on the eve of a wedding, portraying the conflicting feelings between tradition and freedom. Taniguchi appears in a pure white dress at the center of both the story and the group's performance.

The video was directed by Hidejin Kato, who has previously worked on several Sakurazaka46 music videos, including "Start over!," "Addiction," and "Kogen."