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Avex CEO Max Matsuura has some words for fans

October 30, 2010 @ 8:00 am
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Twitter has become the #1 social network when it comes to telling the world what you want in a matter of seconds, and that rings especially true in Japan where everybody seems to use the medium.

As many of you know, the CEO of Avex has been utilizing this tool to its full potential, and just moments ago, through a series of tweets, Max Matsuura has left some words he’d like to say to fans, and how Avex plans to handle all that's gone wrong ever since the Tohoshinki/JYJ incidents.
Good afternoon. This is the last day of my ascetic practice. Only a week, but it may have changed my viewpoint a bit for the rest of my life.

I got a call from Mr. Chiba, CSO. We talked about Twitter and how we can best use it.

I’ve decided to read, but not reply to, expressions of opinion and criticisms.

When I receive helpful opinions from our customers and fans I will forward them to the right people in our company.

They will address issues and respond if needed. We believe we should use Twitter effectively and in a friendly way.

Many customers have very strong feelings about Tohoshinki and other artists. I’m not always the best person to answer them.

Twitter isn’t always the best place for addressing concerns or making statements –

some contracts have very strict non-disclosure language.

For example, there may have not been enough explanation about JJY, but as a listed company, we can freely release only limited information.

We abstained from making contentious comments, even though there were some differences of opinion between the other party and ourselves.

As CEO of Avex, I was blamed by the fans. It made me consider my responsibilities and I honestly felt that sometimes they were too much.

That pressure caused some emotional tweeting, but I do want the fans to be able to vent by telling me their anxious feelings or complaints.

I’ll continue listen to all opinions and complaints, but I may use the blocking function for people who apparently attack me personally.

I want this Twitter account to be fun and use it to receive valuable opinions from all of you. Thank you very much for your understanding.

Source: Max Matsuura's Twitter

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