[caption id="attachment_170039" align="aligncenter" width="600" caption="Master Oshima Yuko and her team of support angels!"][/caption]
Hewlett-Packard Japan has begun their new summer campaign of 2011 to promote their new laptops and once again appointed the girls of idol group AKB48 as their image characters.
Their new campaign is called "HP SUPPORT ANGELS starring AKB48" and will begin airing on TV on July 9th. It will feature a total of nine girls from AKB48 as 'support angels', with Oshima Yuko as their master.
The commercials are set in a futuristic world with the girlsworking in the support department of HP, making full use of all kind of new digital tools.
The interactive website of HP's campaign is fun to browse as well, featuring various pictures and small clips featuring Oshima and the other girls. A unique highlight of the website is the section where you are able to move 360� around the pictures of the girls, checking out all details of their futuristic outfits.
The complete line-up of girls next to Oshima includes Kashiwagi Yuki, Sashihara Rino, Miyazawa Sae, Takajo Aki, Kuramochi Asuka, Sato Sumire, Maeda Ami, and Matsui Sakiko.
Check the campaign's website here and the clip of the first commercial below!
http://www.youtube.com/watch?v=7hjkhOGW6LE
Source: Sanspo, HP
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Wednesday, July 6, 2011 AKB48 become support angels for HP
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