BE:FIRST has released the music video for their new song "NOW U KNOW" on YouTube.

"NOW U KNOW" is the lead track from the group's fourth album, BE:4U, scheduled for release on November 3. The hip-hop track was released digitally on November 2 ahead of the album and was created during a songwriting camp in Los Angeles by SKY-HI, David Arkwright, Grant Boutin, Will Jay, and BE:FIRST member MANATO.

The music video follows the group's journey from the streets to stardom, highlighting their confidence and passion for music.