Spotify has signed a naming rights deal with Shibuya live halls O-EAST, O-WEST, O-Crest, and O-nest. From December 1, they will be named Spotify O-EAST, Spotify O-WEST, Spotify O-Crest, and Spotify O-nest respectively.

To coincide with the name changes, Spotify will offer special services to Spotify Premium members. In addition, they plan to digitalize the live hall experience by creating playlists of set lists immediately after each show.