JO1 has unveiled the official music video for their upcoming 9th single, "WHERE DO WE GO," set to be released on October 2, 2024. The video showcases a visually striking mix of old-school vibes. From driving an old-school Mercedes and pulling over in the middle of nowhere, paper maps, and scenic backdrops like yachts, islands, mountains, cities, and even a red carpet.

In the video, the members are seen dancing, swimming, and shopping, embodying the carefree and exploratory nature of the song. The lyrics express a journey of self-discovery, embracing the uncertainties of life while confidently moving forward with a free spirit. With catchy lines like "Where do we go?" and "Wherever we walk, it’s a red carpet," the track delivers an uplifting message of making your own path.