Yuta Kishi has been appointed as Japan’s first-ever "World of Hyatt Japan Ambassador," a role that marks a significant step in his career. The popular idol is now the face of Hyatt Hotels & Resorts' new “Be More Here” campaign, which focuses on offering guests a chance to enjoy a variety of experiences, from dining to self-care, during their stay. The campaign's brand video, which launched on December 19, highlights Kishi as he enjoys a luxurious and relaxed time at a Hyatt hotel. However, fans have been quick to notice a shift in his usually playful eating style.

Known for his endearing “Kishi eating” habits, Kishi is famous for his big bites and enthusiastic approach to food. His fans often describe his eating style as charmingly unrefined, but in the new video, Kishi adopts a more sophisticated, composed approach, which fits seamlessly with the high-end atmosphere of Hyatt’s luxury hotels. This change hasn’t gone unnoticed, with many fans commenting on his transformation into a more elegant figure for the campaign.

While Kishi’s eating style has become a trademark of his personality, his versatility shines through in this role as ambassador. He has always been known for his ability to make food look delicious in his more carefree, energetic moments, but this campaign proves that he can balance both sides of his personality. From playful moments to polished professionalism, Kishi continues to captivate audiences with his charm.

As the campaign unfolds, fans can look forward to seeing more of Kishi’s journey as Hyatt’s ambassador. Stay tuned for more from Kishi Yuta as he embraces this new chapter of his career.