Nakazawa Yuko (37), Iida Kaori (29), Abe Natsumi (29), Yasuda Kei (30), and Ogawa Makoto (23), the five most popular Morning Musume OG members, have combined to form the new sub-unit, "Afternoon Musume ?". The said sub-unit will be releasing a new CM promoting the new Georgia coffee drinks on September 9. Koide Keisuke (26), who has appeared in previous CMs for the product, will be part of the CM.

Georgia, released in 1975, is the most popular coffee beverage of Coca-Cola Japan. It is also the highest grossing coffee beverage in Japan.