Snow Man's Ren Meguro has made history as the first Japanese model to star in Fendi's global advertising campaign. He will represent the brand for its 2025 spring/summer men's collection, a significant choice as Fendi celebrates its 100th anniversary and 60 years since entering the Japanese market.

Meguro, who serves as both the Global Men’s Wear Ambassador and Japan Men’s Brand Ambassador for Fendi, embodies the collection’s sleek and sophisticated aesthetic. In the campaign visuals, he dons signature pieces and accessories that reflect the brand’s modern elegance.

The campaign includes video content, nine single-page visuals, and nine double-page spreads. These images will be featured in magazines and outdoor advertisements across the globe, offering fans a chance to see Meguro’s captivating presence in an international spotlight.