Sanrio Puroland has announced its Halloween event, "PUROMONSTER SCRAMBLE," which will run from September 11 to November 3. This year's event marks the theme park's first collaboration with POP MART's popular character LABUBU.

Held under the theme "KAWAII × MONSTER HALLOWEEN," the event will feature Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru dressed in fluffy monster costumes, alongside LABUBU in a variety of attractions, merchandise, and themed food.

One of the event's highlights is "PUROMONSTER SCRAMBLE PARTY," a new 360-degree immersive live show featuring Sanrio characters and LABUBU. Voice actor Subaru Kimura lends his voice to the original monster character Jack O'Happens, while the theme song is produced by FAKE TYPE.

Guests can also experience a limited-time horror version of the popular Sanrio Character Boat Ride, created in collaboration with horror entertainment group Obaken. The attraction follows an urban legend about a cursed clown in a Halloween-themed adventure.

Exclusive collaboration merchandise featuring LABUBU and Sanrio characters, along with limited-edition food and desserts inspired by the event, will also be available throughout the celebration.