Sakurazaka46 has released the music video for their new song "Lonesome rabbit" on YouTube, alongside the song's digital release on May 19.

"Lonesome rabbit" will be released together with "What’s 'KAZOKU'?" as the Sakamichi group's first double A-side single on June 10. The song centers around second-generation member Hikaru Morita and features choreography focused heavily on dance, which is one of the group's strengths.

According to Sakurazaka46, the video expresses the strength to accept one's weaknesses and continue living confidently. It was directed by Masaki Watanabe (maxilla), who also directed the group's 13th single "Unhappy birthday Koubun."

Morita commented, "The song has a rock sound, and the choreography is the most difficult we've ever done. We struggled with it, but everyone worked hard together, so I think it turned into a music video that will surprise and entertain people."