King & Prince has released the promotional video for "WOW," the lead track from their upcoming sixth original album Re:ERA. The album will be available digitally on October 14, with the CD release scheduled for December 11. Fans can now enjoy an early release of "WOW," which hit streaming platforms on September 30.

"WOW" marks an exciting collaboration between King & Prince member Kaito Takahashi, renowned artist Daichi Miura, and top producer UTA. Miura, a respected figure in Japan's music scene, also choreographed the dynamic moves featured in the song. The newly unveiled video – titled "Re:ERA Beginning" version – serves as a prelude to the album’s concept, setting the stage for the full Re:ERA Project.

Re:ERA is King & Prince's first concept album, showcasing a new creative direction for the group. The album weaves a continuous story across 16 tracks, each represented by a unique character illustrated by Takahashi. The project builds an expansive world inspired by the music, reflecting the group’s ambition to explore new artistic boundaries.