KizunaAI has signed an agency contract with Asobi System to expand her music career both in Japan and internationally. After announcing an indefinite hiatus in 2022, she officially resumed activities on February 26, 2025, with a focus on developing a unique style of "Neo J-pop" that resonates globally.

Asobi System has been instrumental in promoting Japanese pop culture worldwide, supporting artists like Kyary Pamyu Pamyu and ATARASHII GAKKO! in reaching international stages, including Coachella and world tours. Through this partnership, KizunaAI aims to connect with a broader audience and further establish herself as an artist on the global stage.

Expressing her excitement about this new phase, KizunaAI shared, “I want to connect more deeply with people around the world through music. Asobi System shares my vision, and with their support, I’m looking forward to expanding my activities.”

While KizunaAI’s production team will continue overseeing creative direction and content development, Asobi System will take on promotional and agency-related activities to support her expansion. Her team noted that working with Asobi System will help bring her music not only to Japanese audiences but also to fans worldwide.

Asobi System’s CEO, Yusuke Nakagawa, recalled her past collaborations with artists like Yasutaka Nakata and Kyary Pamyu Pamyu, emphasizing her global appeal. Having first debuted as a pioneering virtual YouTuber in 2016, KizunaAI became known for her contributions to internet dance music and J-pop. Now, blending indie band sounds with modern J-pop influences, she is set to present a new vision of the genre to the world.