Popular actor�Sato Takeru has been chosen as a new CM character for "PF-FLYERS", a shoe brand manufactured by New Balance, and he showed up at a press conference that was recently held on January 31st.

The new CM will have a ridiculous 40 different versions, but there's a reason. �Interestingly enough, each CM will be aired on TV and on the web only once a day for 40 days from February 1st to March 12th, and as a result,�it will be aired as a "premium CM". �At the press conference, Sato was asked what would be premium for him, and he answered with a smile, "To have delicious sushi and sake once in a while after working hard everyday."

Since the time of the broadcasting for the CM will be different on every day, the schedule will be frequently updated on the�campaign site. �You can also see one version of the making-of video, released every day, on the site.



Source & Photo: Oricon Style