Naniwa Danshi has been selected to appear in a new TV CM for Sanrio Party Land, the first title under Sanrio's new gaming brand, Sanrio Games.

The party game will be released on October 29 for Nintendo Switch and Nintendo Switch 2, with the CM, titled "Minna de Party" (Party Together), airing on the same day.

Set in a town filled with Sanrio characters, Sanrio Party Land features more than 45 original mini-games and over 145 Sanrio characters. Players can enjoy board games, customize their avatars, collect stickers ,and go fishing, either alone or with family and friends.

In the CM, the seven members of Naniwa Danshi gather in a colorful room decorated with Sanrio-inspired items. After Daigo Nishihata enthusiastically announces the start of the party, the members play the game together, enjoying mini-games and teaming up to complete challenges.

During filming, the members reportedly became so absorbed in the game that they continued playing even after the cameras stopped rolling.

Additional promotional videos featuring Naniwa Danshi will be released beginning in November through Sanrio Games' official Japanese social media channels, including YouTube, Instagram, TikTok, and X. The videos will feature the members taking on Sanrio character quizzes and exploring the game's various mini-games.