HYDE has been appointed as an image model for men's skin care series 'MATIN.' 

MATIN is a skin care brand for men that was launched in March of 2020. As their image model, HYDE will be featured in upcoming promotional visuals and videos.

On appointing HYDE as the image model, MATIN explained, "The unwavering strength of his core and how he continues to evolve as an artist has been longstanding among men of all generations. 2021 is HYDE's anniversary year marking 20 years of his solo career. Through MATIN's expectation of 'beautiful skin that men can obtain naturally,' we wanted to overlap the way he stays true to himself and continues to stoically challenge things with the growth of man and the growth of the brand."