Sakanaction's Yamaguchi Ichiro has been appointed as TikTok's ambassador. TikTok's new CMs starring Yamaguchi has begun airing on September 22. 

The CMs theme is "To love the world more." It shows Yamaguchi encountering various genres of ideas through TikTok. He commented, "This CM turned out wonderfully by collecting many ideas from TikTok. It would make me happy if this CM would stimulate everyone's new normal." 

Take a look at the CM below!